“Though names are not visible on player jerseys in the video games, the lawsuit contends EA Sports “intentionally circumvents the prohibitions on utilizing student-athletes’ names by allowing gamers to upload entire rosters, which include players’ names and other information, directly into the game in a matter of seconds.” “He just didn’t think it appropriate that, given that the NCAA says you can’t profit from your likeness … they do the wink and the nod when EA Sports presents them with the game, which has the likeness of the player,” Carey said.

GMAFB