East Bound and Down is back as of Sept 26th.. If you have yet to see these commericals do yourself a favor!!!!

Love Mikey – Missed you all - Read Below…

Sports company K-Swiss is targeting younger males with a new mass-media campaign featuring Kenny Powers, the fictional character played by Danny McBride in the HBO series “Eastbound & Down.”

The campaign, which includes national TV spots, in-theatre ads, print media, digital/interactive campaigns and outdoor, introduces the Westlake Village, Calif.-company’s new “Tubes” lightweight training footwear. The campaign broke Aug. 2 and will lead into the return of the TV series, which debuts Sept. 26.

Powers, a slightly delusional ex-professional baseball player who has become a substitute middle school physical education teacher, is pitted against actual athletes including Jeremy Shockey of the New Orleans Saints, Patrick Willis of the San Francisco 49ers, and Urijah Faber, the MMA Fighter and WEC Champion known as The California Kid.

“We wanted to deliver unfiltered straight talk about how awesome Tubes are,” said David Nichols, executive vice-president of K-Swiss, in a release. “Who better to do that than Kenny Powers? This approach is attention-grabbing, progressive, creative and playful, which is our marketing mantra.” Each execution of the campaign focuses on the shoe’s performance attributes: Lightweight, cushioning, offering stability and flexibility.

From Los Angeles-based 72andSunny, the campaign includes billboards in Times Square and Venice Beach, a campaign micro-site with exclusive content and N.Y. subway posters and bi-coastal wild postings with some featuring a 1-888 number where callers can hear an “inspirational” message from Powers.

Spots will appear on Versus, MTV, ESPN, FX and Comedy Central as well as in movie theaters nationwide. Additional touch points include a focused print media buy including ESPN Magazine, rich banners as well as Facebook Reach Block and a Facebook App called “Workout Wingman” where Powers will take over users’ Facebook pages while they are at the gym training.

The ads are also posted on YouTube and have received more than 32,000 hits as of press time, likely due in part to Kanye West tweeting the URL to his 380,000 followers.

Earlier this year, K-Swiss also entered into a marketing partnership with the star trainer of the show “The Biggest Loser,” Jillian Michaels. Last year, K-Swiss partnered with one of the stars of the show “Gossip Girl,” Ed Westwick.

“It all adds up to a celeb-led incursion into new, more youthful turf,” writes Abe Sauer on BrandChannel. “Older fans of the K-Swiss brand may not understand the association with Powers in particular — if it even hits their radar. But K-Swiss clearly has its sights set on both the action sports and youth front, and demonstrates that the brand may be attempting to shake its dignified middle-aged tennis guy image.”

Trooper told the story of the coaches’ last visit with SC (at OBHS). said they had scheduled their visit, and when they got there, walked around the corner and heard “hey, Gene. i didn’t know you were going to be here.” it was little nicky. Trooper calls back at him, ” yeah, because we SCHEDULE our visits!”

http://www.volunteertv.com/home/headlines/82085992.html

Lexus of Knoxville confirms Coach Lane Kiffin was involved in an accident in a vehicle owned by Lexus.

Also heard there might of been some “hostesses” in the car…

KNOXVILLE, Tenn (WVLT) — Ever since Coach Lane Kiffin resigned his job as University of Tennessee head football coach last week to take the same job at the University of Southern California, rumors have swirled about Coach Kiffin’s conduct here in Knoxville.

Included in those rumors, questions about a car crash involving Coach Kiffin.

Well, that’s not a rumor anymore.

Lexus of Knoxville confirmed to Volunteer TV News’ Mark Packer Tuesday afternoon that Coach Kiffin was indeed involved in a one-car accident in a car owned by Lexus.

Lexus’ email statement did not specify the date of the incident, where it happened or who was driving the vehicle, which was leased to Kiffin through the coach’s vehicle program.

Lexus of Knoxville is a sponsor of the Tennessee Fund program which leases vehicles to coaches of UT men’s and women’s athletic programs.

The statement says, “The proper authorities were contacted and the vehicle was towed to our location. Coach Kiffin’s insurance was contacted and promptly paid the claim.”

It continues, “We have no knowledge of any of the alleged facts surrounding the accident being reported on the internet.”

Since our report this afternoon, the University of Tennessee has confirmed the university knew about an accident involving Kiffin.

Spokesperson Tiffany Carpenter says Kiffin slid off the road while driving home during fall camp early one August morning.

In fact, Coach Kiffin himself confirmed the crash, if this is the same one, during an interview with Volquest.com.

The coach saying at the time he was headed home after a late practice during fall camp, fell asleep and drifted off the road.

Carpenter says authorities were notified after the crash.

Knox County Sheriff’s Office spokesperson Martha Dooley say there are no reports of any accident reports filed by Lane Kiffin in 2009.

Knoxville Police Department spokesperson Darrell DeBusk says there are no reports of any accident reports filed by Kiffin in September or October. He’s checking all of 2009.

Lexus of Knoxville says they will have no further comment regarding the situation.

PASADENA, Calif. — Congratulations to the University of Alabama for winning the 2010 BCS national championship.*

Yes, that’s an asterisk. If there was ever a title winner that deserved one, it’s Alabama. Go ahead and stomp your feet and cry and pout ‘Bama Nation (the death threats start in three, two, one …) but it’s true.

Alabama had this game gift-wrapped when arguably the best quarterback in college football was lost to a shoulder injury just five plays into the contest. It was a chaotic piece of fate tied together with a nice little bow for the Crimson Tide. Gifts after Christmas are always nice.

The final 37-21 score is highly deceiving. The game was much closer and there’s no question if Colt McCoy had played, this contest would’ve featured a completely different texture. If he’d been able to finish, the Longhorns might’ve won by 10 points.

Alabama won the game but McCoy’s broken shoulder is the co-champion. After that stunning injury, all the Crimson Tide had to do was stand over a half-dead body and wait for it to expire.

“It certainly changed the game,” said Nick Saban of the hit on McCoy.

“After Colt got hurt, we were obviously limited in what we could do,” Mack Brown said.

The Texas coach added even more to Dennis Dodd of CBSSports.com, explaining the Longhorns would’ve easily beaten Alabama with a healthy McCoy. Brown is right. McCoy said on several different occasions in interviews after the game that the Longhorns were about to dominate and would have had he not been injured. He’s right, too.

These aren’t Texas coaches and players being bad losers. This is the reality of the game.

We’ll just never know how good this Alabama team truly is. We’ll never, ever know because of McCoy’s absence. Indeed, it’s possible there’s never been a luckier championship team since the BCS format was adopted.

For all practical purposes after McCoy went down, the contest was basically over. McCoy’s replacement, Garret Gilbert, would go on to complete 1 of 10 passes for -2 yards in the first half. It’s not Gilbert’s fault. Just a short time ago, Gilbert’s biggest concern was what color he should wear to his high school prom. One busted McCoy shoulder later and he’s facing Saban’s defense.

Congratulate Alabama? I guess. If we must.

Winning is winning, some will say, and that’s true. Alabama’s victory still feels asterisked because they didn’t get the Longhorns’ best. Instead they got some sort of faux carbon copy.

Injuries are a part of the sport but when the starting quarterback, the most important player on the Texas team, is lost so early, it completely throws off the competitive balance of the contest. There’s no way to truly tell which is the better team.

Alabama’s defense was the difference maker but much of the rest of the Crimson Tide team was unspectacular even with McCoy’s absence. Alabama’s quarterback, Greg McElroy, was a non-factor, throwing for 58 yards. Running back Mark Ingram was solid but not eye popping and missed a chunk of the game with his own injury. The Alabama defense was very good but it didn’t face McCoy, and Gilbert completed just 15 of 40 passes and threw four interceptions. The Alabama special teams unit was a disaster.

Early on, the Longhorns had Alabama discombobulated. Saban tried a disastrous fake punt that failed. As the offense became bogged down, some Alabama players started to argue among themselves. One Crimson Tide player had to step between fellow teammates James Carpenter and Mike Johnson who were yelling at each other after a busted play. Wide receiver Marquis Maze had words for McElroy (and others) after another moment of miscommunication.

This was also not one of Saban’s better days. He made some — ahem — curious calls. The fake kick was one and Saban early in the game changed the Alabama offense to a more wide open style instead of emphasizing Ingram. Later in the game, Saban tried a long kick, up 24-13, instead of pinning Texas deep in its own territory.

Then Gilbert actually started moving the ball (slightly) late in the game. Here was a freshman figuring out Saban even if that moment was fleeting.

Saban has won two titles at two different schools. He’s likely moved past Urban Meyer as the best coach in college football right now, even if his coaching performance against the Longhorns wasn’t exactly Bear Bryant-ish.

He deserves credit for that and Saban will get it in the coming months. This won’t be the last time we hear from Saban or his team. The Crimson Tide will be a force for some time as long as Saban stays.

He’ll first be remembered for bringing glory back to Alabama by winning another Crimson Tide national championship.*